You finally found them.

Someone at a mid-market tech company just left a scathing review about your competitor. They're frustrated with clunky workflows, missing integrations, and terrible support response times. Your product solves all of this. Perfect opportunity, right?

There's just one problem.

The reviewer is a Junior Marketing Coordinator. They don't control the budget. They can't sign contracts. And reaching out to them directly about switching vendors? That conversation dies in their manager's inbox.

Here's what we learned from talking to dozens of sales teams using competitive intelligence tools:

Most negative reviews come from end users - the people actually struggling with the product daily. They're passionate about their pain points (which makes for great intel), but they rarely have purchasing authority.

Your sales team ends up in an awkward position. Do you cold-email a junior employee asking them to champion a vendor switch? Do you try to navigate up the org chart blindly? Most reps just skip the lead entirely.

What a waste of perfect timing.

Introducing: Buying Committee Discovery

Today we're launching a feature that solves this exact problem. When you spot a frustrated customer through Reechee, you can now identify their entire buying committee with a single click.

Here's how it works:

Step 1: You see an alert about an unhappy competitor customer
Step 2: Click "Find Decision Makers" (costs 1 credit)
Step 3: Get up to 10 key stakeholders with their LinkedIn profiles and roles

Our AI analyzes the company's org structure, the reviewer's department, and your product category to identify the right decision makers. We categorize each person by their role in the buying process:

• Economic Buyer - The person with budget authority (usually C-suite or VP)
• Technical Buyer - The evaluator who assesses solutions (typically Director or Head level)
• Champion - The original frustrated reviewer who can advocate internally
• Additional Stakeholders - Other key influencers in the decision

No more guessing. No more LinkedIn stalking. No more reaching out to the wrong person.

Multi-Threading Your Way to Higher Win Rates

The best B2B sales teams don't rely on single-threaded deals. They engage multiple stakeholders simultaneously because:

• Economic buyers care about ROI and strategic fit
• Technical buyers want to see product capabilities and integration options
• Champions need ammunition to sell internally

Now you can tailor your outreach to each stakeholder's concerns - all triggered by the same moment of competitor frustration.

Your SDR can reach out to the VP with a strategic message about solving the team's productivity issues. Your sales engineer can loop in the Director with a technical comparison. And that frustrated Junior Coordinator? They become your internal champion who can vouch for the real pain points.

Smart Credit Management

We built this feature with fairness in mind:

• Searches cost 1 credit when decision makers are found
• If we find nothing? No charge. You get your credit back.
• Once you reveal a buying committee, it's yours forever - no re-reveal fees

We only charge when we deliver value.

The Bottom Line

Finding competitors' unhappy customers is valuable. But if you can't reach the people who actually make purchasing decisions, you're leaving money on the table.

The Buying Committee feature transforms each frustrated customer you discover into a complete, actionable opportunity. Because in B2B sales, it's not about finding one person who's unhappy - it's about reaching everyone who can do something about it.

Ready to stop chasing junior employees and start closing actual deals?

Start your free 30-day trial and get 10 buying committee searches included with every Scale plan.

P.S. Already a Reechee user? This feature is live in your account right now. Just look for the "Find Decision Makers" button on any alert detail page. Go forth and multi-thread. 🎯