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Noam Dorr

Multithreading Sales: The Complete Guide to Engaging B2B Buying Committees

Multithreading Sales: The Complete Guide to Engaging B2B Buying Committees

Single-threading puts a gun to your pipeline's head. One point of failure. Zero room for error. When your champion leaves, gets reassigned, or loses a budget fight, your deal evaporates - and your forecast implodes. The numbers don't lie. Single-threaded deals succeed just 5% of the

What is a Buying Committee in B2B SaaS?

What is a Buying Committee in B2B SaaS?

Ever tried closing a B2B SaaS deal and felt like you were negotiating with a small army instead of a person? There's a reason: you're not selling to one person - you're pitching to an entire committee. Right now in 2025, the average B2B

How to Reduce Churn in SaaS by Learning from Your Competitors

How to Reduce Churn in SaaS by Learning from Your Competitors

Your churn problem doesn't start with your own cancellation emails. It starts with a public complaint about your competitor. Most SaaS founders are flying blind, relying on lagging internal indicators like NPS drops or support ticket spikes to diagnose churn. This reactive approach means you're always

What is a Design Partner in SaaS? (Your Secret Weapon for Product-Market Fit)

Ever tried building IKEA furniture without the instruction manual? That's what developing a SaaS product without design partners feels like. You might eventually get there, but you'll probably make some wrong turns, waste time, and end up with a few spare parts you're not

What is BANT in SaaS? (Beyond Basic Qualification)

Ever sat through a demo with a prospect who seemed perfect, only to discover they won't have budget approval until next year? Or worse, realized after weeks of calls that the person you've been pitching doesn't actually have decision-making power? That's exactly

What is NPS in SaaS? (Beyond Just Another Number)

Remember the last time you rated something 5 stars? Maybe it was an amazing restaurant, or that perfect cup of coffee. But did you actually tell anyone about it? That's exactly the distinction at the heart of NPS – the difference between being satisfied and being so impressed you

How to Give Your Buyer Persona a Job Title (And Why Most SaaS Companies Get It Wrong)

Your marketing team just spent weeks crafting the perfect campaign. The messaging is sharp, the visuals are stunning, and the offer is compelling. There's just one problem: it's not reaching the right people. Why? Because somewhere along the way, you made the same mistake countless SaaS